Direct Marketing | Print
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Direct Marketing | Print
InfoUSA Letter Adds Fuel to Proxy Fight
The proxy fight between infoUSA and stockholder Dolphin Limited Partnership I, L.P., escalated on Wednesday, when infoUSA CEO Vinod Gupta issued a letter alleging that Donald T. Netter, who is leading Dolphin
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Direct Marketing | Print
American Bronzing Casts for Best DM Vehicle
American Bronzing Co. is looking for the perfect direct marketing vehicle in which to cast its lot.
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Direct Marketing | Print
Gigmasters Places Performers Online
Gigmasters.com gets most of its performers and venues through listings on Yahoo, Google and MSN, with keywords like booking agent and party planner. It also uses some direct mail and space advertising in publications like Strings magazine.
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Direct Marketing | Print
Make Your Direct Mail Effective, Not Junk
Direct mail is one of the most powerful and effective means of reaching your customers.
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Direct Marketing | Print
Technology and Fulfillment Expenses Damp Amazon’s First Quarter Income
Amazon.com’s sales jumped from $1.90 billion in first-quarter 2005 to $2.28 during the quarter just ended. But increases in technology and content and fulfillment expenses ate into its net income, which slipped from $78 million a year ago to $51 million in first-quarter 2006.
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Direct Marketing | Print
Loose Cannon: Alex Trebek Makes it Look Easy – A DM Cautionary Tale
Recently, I compiled and led a live trivia contest for a group of folks I occasionally chat with in an online bulletin board. The effort was not exactly a raging success: As one contestant said afterward, “Well, nobody died.” What is especially galling is that, had I applied a few basic rules from direct response marketing, I could have avoided a lot of heartache. What follow are some of the lessons that were brought home, as well as a sampling of the questions. The answers are at the end of the column.
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Direct Marketing | Print
Don Neal Named President of Echelon Marketing
Don Neal has been tapped to serve as president of Echelon Marketing Group, a data analysis firm that builds propensity-to-purchase models based on consumers
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Data Driven ROI
How to Build a Media Mix Model
Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.
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Direct Marketing | Print
BrandAnimation: Leveraging Experiential Retail
Over the past few years there have been some “A list” brands that have begun to effectively engage the consumer at the retail level. But only a few. Apple is clearly an innovator in this field, and the first brand that comes to mind when I think of a great retail experience.