Direct Marketing | Print
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Direct Marketing | Print
Five Convicted in Two Credit-Card Telemarketing Scams
Two separate cases of telemarketing fraud involving credit cards came to an end Friday as four men were convicted of conspiracy in Iowa, while another pleaded guilty to felony telemarketing in Kentucky.
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Direct Marketing | Print
Loose Cannon: A Meditation on A Solicitation
Jim sent me the nicest thank-you note the other day. It was printed on a full-color card bearing a picture of a bright yellow daisy, and it —
Who
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Direct Marketing | Print
Live from the DMI Co-op: Greco Warns of Threats to Mail Channel
Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.
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Direct Marketing | Print
These Boots Were Made for Loyalty
Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.
But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.
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Direct Marketing | Print
Shopping In — and For — Comfort
Women catalog shoppers want comfort and value
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Direct Marketing | Print
How Much is That Tank Top in the Window?
On city streets, clothing stores make great use of their front window displays to draw in shoppers. Of course, many suburban shoppers – either because of time, money or proximity – don’t have the chance to browse in a great metropolis.
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Direct Marketing | Print
Advertisements for Illiterates
You don’t need to be a speed reader to whiz through fashion magazines
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Direct Marketing | Print
Web Sites, By Design
Since they’re so concerned with style and looking one’s best, it would seem natural that fashion designers would have the spiffiest looking Web presences around.
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Direct Marketing | Print
I Feel Pretty, Oh So Pretty
Learning with style. Many in the next generation of fashionistas are learning the ropes at the Fashion Institute of Technology. Over 10,300 students currently attend the Manhattan school, 84% of who are female. The most popular majors are fashion …