Direct Marketing | Print
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Direct Marketing | Print
Sales, Earnings Up in Home Depot First Quarter
The Home Depot generated $1.48 billion in income from $21.36 billion in sales during first quarter 2006, up from income of $1.25 billion and sales of $18.97 billion a year earlier.
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Direct Marketing | Print
RR Donnelley Opens Mail Consolidation Facility
R.R. Donnelley & Sons. Co. has expanded its print logistics capabilities by opening a mail consolidation facility.
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Direct Marketing | Print
Specialists Acquires Transcontinental Direct
Specialists Marketing Services Inc. acquired list management and brokerage firm Transcontinental Direct List Services. Terms were not revealed.
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Direct Marketing | Print
Loose Cannon: Notes from Inside the Asylum
Here in my padded cell I wonder: If a tree falls in the forest, but a Google search doesn’t mention it on the first page of results, did it really happen?
Here in my padded cell I wonder: What is the simplest organism, from a taxonomic perspective, to ever receive a credit card solicitation in the mail?
Here in my padded cell I wonder: Given that a common 1960s ad agency nickname for clients was “pigs with checkbooks,” what did companies that print and sell personalized checks call their customers?
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Direct Marketing | Print
Wellbaskets.com Takes the Healthy Approach
WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What’s more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.
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Direct Marketing | Print
Our Town America Finds New Local Customers
Edge Automotive has been able to pull in an average of 500 new customers a year using a mailing system developed by Our Town America.
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Direct Marketing | Print
Mail Order Entrepreneurs Learn Every Aspect of DM
Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.
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Direct Marketing | Print
Auto Dealers Use Direct Mail as Movie Tie-In Driver
More than 6,000 auto dealers are expected to participate in a joint promotion with the upcoming Disney-Pixar film “Cars.” Under the terms of the campaign, participating dealers send out direct mail letters offering two free tickets to “Cars” to vehicle prospects who visit showrooms. The letters are customized with the dealer’s name and address on them.
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Direct Marketing | Print
Live from the ACCM Show: Learning from Circulation History
If you don’t understand your past, you won’t be aware of your future. That was the underlying theme of yesterday’s session on circulation planning and analysis, part of the Circulation Intensive here at the Annual Conference for Catalog & Multichannel Merchants (ACCM).
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Direct Marketing | Print
Live from the ACCM Show: Power Forum Panelists Predict “Extreme” Marketing
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday