Direct Marketing | Print
-
Direct Marketing | Print
I Am Your Monkey, Walt Disney
I’m just as cynical as the next gal. But let’s face it, when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find.
My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they’ll be ready to go to Walt Disney World.
-
Direct Marketing | Print
High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is ” the director had a concept.” Westin Hotels and Resorts’ latest advertising campaign, titled ” This is how it should feel,” has a concept.
-
Direct Marketing | Print
You Can’t Get There From Here
Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?
-
Direct Marketing | Print
Now Boarding at Gate 1…
Owners and managers of travel agencies spend an average of 17.4 hours on the Internet each week, according to a survey by the American Society of Travel Agents (ASTA).
-
Direct Marketing | Print
Williams-Sonoma Earnings Fall Nearly 12%
Williams-Sonoma Inc. reported net earnings of $23.1 million for the first quarter, down 11.7% from $26.2 million last year.
-
Direct Marketing | Print
Microbrewery Tries Online Approach
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven’s Heavybag Media to get the word out both online and offline beginning this month.
-
Direct Marketing | Print
Tips & Teasers
ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.
-
Direct Marketing | Print
Site uses search to help grooms gift their best men
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment?
Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.
-
Direct Marketing | Print
Emotion runs high in direct mail copy
Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.