Direct Marketing | Print
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Direct Marketing | Print
More Postal Misery
How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll
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Data Driven ROI
First, Do No Harm. Unless You’re Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
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Direct Marketing | Print
Lillian Vernon Corp. Sold
For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003, has sold it to investment firm Sun Capital Partners. Sale terms were not announced.
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Data Driven ROI
Pitney Bowes Buys Two Firms
Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.
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Direct Marketing | Print
Direct, Retail Sales Down as Eddie Bauer’s Losses Deepen
Eddie Bauer Holdings Inc. reported a net loss of $35.6 million for first quarter 2006, compared with a net loss of $8.6 million a year ago. The company
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Direct Marketing | Print
Loose Cannon: Federal Feet in the Data Industry’s Shoes
It must have been quite the Memorial Day for the 26.5 million veterans whose personnel files were stolen as a result of a government employee’s negligence. Nothing makes beer and hot dogs go down smoother than the prospect of having to spend months, and thousands of dollars, trying to clear up one’s credit history.
Last year’s Congressional data theft hearings set expectations for what some members view as the steps private firms should take to correct data breaches. Yes, the Department of Veterans’ Affairs will spend $25 million notifying veterans via traditional mail and telephone. But will it provide the level of credit monitoring and other restitution members of Congress had previously demanded of private companies that experienced similar breaches?
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Direct Marketing | Print
Canadian Telemarketers Hit With Criminal Charges
A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.
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Direct Marketing | Print
Eddie Bauer Is Up for Sale
Eddie Bauer Holdings Inc. has retained Goldman, Sachs & Co. to explore a possible sale, the company announced yesterday.
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Data Driven ROI
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.