Direct Marketing | Print
-
Direct Marketing | Print
Loose Cannon: All I Really Need to Know About CRM I Learned in Kindergarten
Robert Fulghum was right: The essential lessons of life can be gleaned from truths learned in kindergarten. The next few decades of formal education are commentary and algebra.
This was brought home recently when my soon-to-be-former bank (let’s call it “Four Letter Bank”) lost my paycheck, and then proceeded to violate one obvious tenet of customer relationship management after another. I reckon its managers skipped kindergarten — and thus missed the following important lessons.
-
Direct Marketing | Print
Texas Hits Spammers for $10 Million
Self-proclaimed reformed spammer Ryan Pitylak and his former partners have agreed to pay $2.5 million plus attorney fees to settle a lawsuit bought by the state of Texas while the businesses they ran have been ordered by a judge to pay $7.5 million, according to the Texas attorney general.
-
Direct Marketing | Print
Sharper Images Losses Widen
Sharper Image Corp. reported a net loss of $12.6 million for the first quarter compared to a net loss of $4.6 million last year.
-
Direct Marketing | Print
Jos. A. Bank Income Falls
Jos. A. Bank Clothiers Inc. reported net income of $5.9 million for the first quarter, down from $6.7 million last year.
-
Direct Marketing | Print
Man Settles Spyware Case for $2,000
A New Hampshire man has reportedly settled charges by Microsoft and Washington State
-
Direct Marketing | Print
J. Crew’s Income, Sales Increase
J.Crew Group Inc. reported net income of $8 million for the first quarter, up from $5 million last year.
-
Data Driven ROI
Site Advocates, Promotes Products for Hearing Loss
Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.
-
Direct Marketing | Print
Sweetriot Takes Soft Approach to Chocolate Marketing
Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.