Direct Marketing | Print
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Direct Marketing | Print
The Honest Listmaker
A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried
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Direct Marketing | Print
LISTLINE
NEW LISTS Eating Well This list names those subscribers to Eating Well magazine who requested a corresponding e-mail newsletter. Some 24,834 newsletter
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Direct Marketing | Print
Black or White?
Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to
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Data Driven ROI
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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Data Driven ROI
Marketers Feel Data-Challenged
ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent
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Direct Marketing | Print
Anderson Ad Wooden Win Any Response Awards
ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of
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Direct Marketing | Print
LETTERS TO THE EDITOR
CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?
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Direct Marketing | Print
It’s in the Cards
SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.
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Direct Marketing | Print
Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s
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Direct Marketing | Print
Messy Brand Building
Back in the 1980s I was part of the team that built IBM’s first catalog on the Web. Very few catalogers or retailers had Web sites then, so How do you