Direct Marketing | Print
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Direct Marketing | Print
Mylar Man
CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.
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Direct Marketing | Print
Read All About It!
If you’re a true collector, chances are you don’t just have boxes of your object of love around your house. You probably have a bunch of magazines about the topic lying around too.
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Data Driven ROI
I Know Why I’m Here. Do You?
When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego.
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Direct Marketing | Print
Detestable Collectibles
As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.
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Direct Marketing | Print
I Must Have It!
Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.
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Direct Marketing | Print
Founders of Bankrupt Telecom Firm Settle FTC Charges
The founders of a telecommunications firm that allegedly defrauded small businesses have settled Federal Trade Commission charges, ending a complicated two-year case.
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Direct Marketing | Print
Loose Cannon: Diverging From Convergence
Before last week’s Direct Marketing Days New York conference, I would have sworn that “convergence” was a dead-and-gone term. But when one breakout session after another spent valuable time and oxygen trying to define it, I realized that, like a villain attempting to kill James Bond, the trick is not to talk about it before putting a bullet into it.
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Direct Marketing | Print
Blockbuster Products: More Than Mere Functionality
Because of saturated markets and the dominant power of the buyer—distributors, retailers, and consumers—it is no longer enough to deliver a well-engineered, functional product or package.
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Direct Marketing | Print
Magic Plumbing Hopes to Build Business Via Postcards
What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?
This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.
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Direct Marketing | Print
World Travel Site Adjusts to Post 9/11 World
Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.