Direct Marketing | Print
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Direct Marketing | Print
Revised Curriculum
The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve
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Direct Marketing | Print
Farewell to InMarketing
We suppose we should be doing victory laps. The Direct Marketing Association is pulling the plug on InMarketing, its excuse for a monthly magazine. Here’s
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Direct Marketing | Print
LETTERS TO THE EDITOR
DEAD LETTER OFFICE My grandmother had her own (unique) solution to unwanted solicitations (Loose Cannon, June 1). After my grandfather died, she received
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Direct Marketing | Print
LISTLINE
NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,
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Direct Marketing | Print
Full Disclosure
The U.S. Postal Service has a problem: It needs to improve customer relations. But that’s a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.
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Direct Marketing | Print
Ready for More
DIRECT TALKED recently with consultant Kurt Medina, who specializes in the 50-plus market. He shared his thoughts about targeting boomers and seniors.
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Direct Marketing | Print
Aste+risk Means You’re Risking Your Aste
I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you’re
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Direct Marketing | Print
A Report From the Front
WHY WOULD A RESPECTED AUTHORITY RECOMMEND investing in two similar companies toughing it out in a seriously competitive field? Recently, thanks to my
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Direct Marketing | Print
TIMELINE
June 16, 2006 HORMEL FOODS CORP., the maker of Spam, agreed to a lawsuit settlement that would allow NetBop Technologies, a small Welsh technology firm,
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Direct Marketing | Print
Great-West Woos Dentists
TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.