Direct Marketing | Print
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Direct Marketing | Print
Tips and Teasers
The state of Pennsylvania is investing $1 million to help small business owners enhance energy efficiency and promote pollution prevention at their companies. Since July 2004, the Small Business Advantage Grant Program has awarded more than $2 million to 400 recipients across the state.
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Direct Marketing | Print
Loose Cannon: An End to Political Telemarketing? Was That Airborne Swine?
Score one for Representative John T. Doolittle, a Republican who represents the fourth district of California. His bill, H.R. 5325, seeks to add political telemarketing calls to the list of solicitations consumers may opt out of receiving. Despite the fact that I usually follow a different political star than Rep. Doolittle, I
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Direct Marketing | Print
Loose Cannon: Direct Mail: It Saves Lives
Short of the occasional paper cut, one would be hard-pressed to cite a serious physical injury caused by direct marketing. But thanks to an agreement between Reuters and Nasdaq, it’s only a matter of time before New York City records its first brand advertisement-related fatality.
These two organizations own buildings on opposite corners of Times Square. Each building hosts an enormous electronic billboard on its face. Together these signs encompass 17,000 square feet, and Reuters and Nasdaq are selling advertising space on ’em in a joint package.
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Direct Marketing | Print
Williams-Sonoma CEO Leaves Amid Executive Promotions
Ed Mueller will step down from his position as CEO of Williams-Sonoma Inc. effective July 14. Howard Lester, the multi-brand cataloger and retailer’s chairman, will take over the CEO position while continuing to serve as chairman
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Direct Marketing | Print
Talbots Predicts J. Jill Acquisition Will Save $30 Million
The Talbots Inc. said that it will save $30 million in costs stemming from its J. Jill acquisition.
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Direct Marketing | Print
DMA to Phase Out Its Telephone Preference Service
The Telephone Preference Service is getting cut off. The Direct Marketing Association announced Thursday that it would phase out the service
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Direct Marketing | Print
Sharper Image Catalog Sales Fall 10%
Sharper image Corp. reported sales of $36.4 million for June, off 21% from $46 million last year.
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Direct Marketing | Print
Togony.com Puts Small Restaurants On Web
Many large chain eateries take good advantage of the promotional opportunities available online. But what if local restaurants could do this too?
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Direct Marketing | Print
Preserving paper collectibles is in the bag for Randolph, MA business
Casual comic book enthusiasts read their periodicals and then toss them on the coffee table. Would a serious collector do that? Would Superman leave a chunk of kryptonite lying around the Fortress of Solitude? They turn to businesses like Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.