Direct Marketing | Print
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Direct Marketing | Print
Where’s the Beef?
Carnivores like a good Web site just as much as the next herbivore. So, this month we decided to cut into a few of the numerous steakhouse pages on the Internet menu.
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Direct Marketing | Print
You Can’t Be Full Yet
Taco Bell, Burger King and Applebee’s are the most popular concepts with the country’s 200 largest multi-unit franchisees, according to rankings released by the Restaurant Finance Monitor.
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Direct Marketing | Print
Shipping Costs, Technology Spending Cut Amazon’s Income
Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer’s operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million.
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Direct Marketing | Print
Jankovic Resigns from NutriSystem
NutriSystem president COO George Jankovic has resigned to attend to familial business. Thomas Connerty has been named chief marketing officer and executive vice president of program development, effective immediately. Additionally, CEO Michael J. Hagan will assume the title of president.
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Direct Marketing | Print
InfoUSA’s Gupta Agrees to One-Year Stock Purchase Moratorium
Vinod Gupta, chairman and CEO of infoUSA, has reached an agreement with his company under which he will not directly or indirectly purchase any additional infoUSA securities. He will be able to exercise stock options the company has granted to him
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Direct Marketing | Print
Loose Cannon: Humpty Dumpty Does Direct Marketing
Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.
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Direct Marketing | Print
The Case for Simultaneous Concept Testing
Direct and interactive marketers have long understood the power and value of testing. Most tests, however, have focused on incremental elements of a communication, such as subject lines or envelope greetings
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Direct Marketing | Print
CableOrganizer.com Gets Users Untwisted
Back in 2001, Paul Holstein searched the Web but couldn’t find products to tidy up the mess of computer wires tangling his workspace. It was a serious aesthetic
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Direct Marketing | Print
Web Site Coaches the Little Guys
Sometimes, would-be business tycoons might need a little coaching to make the most of their hidden potential. At least, that’s what Pam Thomas is banking on.
Through her year-old Web site Whatswithinu.com, Thomas offers personal coaching to business people.
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Data Driven ROI
Sell When it Really Counts – After the Sale!
Are you acting just like most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough?