Direct Marketing | Print Archives - Page 441 of 989

Meet the Broker: Steve Mertel

Today we meet Steve Mertel, who was recently promoted from senior account executive to vice president of the list brokerage division at Rubin Response Services Inc.

Data Driven ROI

Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

Direct Marketing | Print

Anti-Junk Mail Postman Reinstated in U.K.

A British postman suspended for telling his customers how to stop receiving unsolicited advertisements has been reinstated after a nationwide backlash against direct mail, according to wire service reports.

Direct Marketing | Print

Beckett Steps Up to the Plate

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sVery often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature: sometimes the platforms and features that served them well at start-up just don’t satisfy their needs as they mature.

Direct Marketing | Print

Take Me Out to the Mail Game

A few winters ago—in the wake of the New England Patriots Super Bowl win and the Red Sox World Series victory—a friend outside the marketing world asked me if the local teams’ good fortunes had any impact on direct marketing response rates in the region.

Direct Marketing | Print

Peyton’s Place

Here’s a bit of unsurprising news for Sunday afternoon television enthusiasts: Indiana Colts quarterback Peyton Manning is the National Football League’s “Most Marketable Player,” according to a survey of sports marketing and media executives.

Direct Marketing | Print

Basic Black and Team Spirit

The rivalry between New England and New York sports fans is well documented. If only because of where I was born (Rhode Island) and currently reside (Massachusetts), I’m part of Red Sox Nation.

Direct Marketing | Print

Victory Lap

For this winter’s Super Bowl XLI, Doritos is skipping the celebrity commercial route and inviting consumers to create their own ads celebrating their love of the tortilla chips.

Direct Marketing | Print

Site Helps Moms Unload Unwanted Toys and Work at Home

With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she’d create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers.

Direct Marketing | Print