Direct Marketing | Print
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Direct Marketing | Print
Training Site to Expand Via Online Advertising
Businesscoach.com is spending about $4,000 per month on search engine marketing and pay per click advertising on Google and Yahoo, as well as direct response space ads in local area publications in hopes of expanding business.
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Direct Marketing | Print
Officepdx.com Pegs Growth on Search Marketing
Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they’re moving beyond their local area, into cyberspace with officepdx.com
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Direct Marketing | Print
How To Write A Good Looking Sales Letter
The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.
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Direct Marketing | Print
Tips & Teasers
Small to mid-sized companies say they prefer to buy communications services from a single provider. However, many find the higher costs and lack of bundled services gives them few options but to go with multiple vendors.
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Direct Marketing | Print
Cingular Wireless Says It Sued Telemarketers
Cingular Wireless filed three lawsuits geared at stopping telemarketers from calling its mobile phone customers, according to a statement from the carrier.
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Direct Marketing | Print
Loose Cannon: Never Mind Tony: Don’t Mess With THESE Sopranos
A well-known choral festival is taking a mighty big risk with a new prospecting program: If its current customers raise their voices in protest, the result could shatter glass.
In 2007, the choral group will add a third venue, Vancouver, British Columbia, to the two in which it currently hosts weeklong training-and-performance retreats. The group
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Problem Solvers’ New Look The Fall 2006 catalog from practical home goods marketer Problem Solvers sports a redesigned logo and look, and returns to a vertical, more or less standard-sized mail piece that’s closer in size to the one it launched with …
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Direct Marketing | Print
Proposed USPS Standards Irk Some Mail Groups
The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.
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Direct Marketing | Print
Banta To Sell CT DM Printing Plant
Banta Corp. plans to sell its Danbury, CT direct marketing print plant and close several other facilities.
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Direct Marketing | Print
Lands’ End Founder Comer Dies
Lands’ End founder Gary C. Comer died on Oct. 4 at his home in Chicago.