Direct Marketing | Print
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Direct Marketing | Print
Judge Won’t Overturn Spamhaus Ruling
A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project
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Direct Marketing | Print
Spamhaus’ Defense Lawyer to Argue Case Today
Spamhaus’ newly acquired lawyer goes before the judge today in an attempt to get the lawsuit by e-mail marketer e360 Insight and the resulting $11 million default judgment against the anti-spam blacklisting group dismissed.
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Direct Marketing | Print
Just for You
(Direct) Today more than ever, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: “What’s in it for me?”
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Direct Marketing | Print
What Does the Rise of Social Networks Mean for Online Marketers?
(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
In advance of Halloween, The Fright Catalog’s latest publication used a sweepstakes to generate traffic to its Web site, which features all things spooky and spectacular. Oriental Trading Company observed Samhein by putting out a business-focused catalog that encouraged employees to fully indulge in the season. And McCall’s Quilting magazine sent out a 4″ x 9
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Direct Marketing | Print
Meet the Broker: Heather Martin
Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.
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Direct Marketing | Print
The Candyfreak Speaks
So you think you like candy? Have you eaten a piece every day of your life? Author Steve Almond has, and lived to write about it.