Direct Marketing | Print
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Direct Marketing | Print
Eddie Bauer Sold to Holding Company
Sun Capital Partners Inc. and Golden Gate Capital, two private equity firms working together under the name Eddie B Holding Corp., have purchased catalog retailer Eddie Bauer for $9.25 per share.
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Direct Marketing | Print
DM Sales Lead Staples’ Third-Quarter Growth
Staples Inc. generated $4.76 billion in sales during third-quarter 2006, up from $4.25 billion in third quarter 2005.
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Direct Marketing | Print
Adrienne Shelly Foundation Established
The Adrienne Shelly Foundation, a non-profit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC.
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Direct Marketing | Print
Sales Slow Following Catalog Circulation Decrease at Harry & David
Harry & David Holdings Inc. reported $27.8 million in direct marketing sales for the first quarter of the 2007 fiscal year that ended Sept. 30.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.
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Direct Marketing | Print
Google Already Defending in Video Copyright Case
A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products
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Direct Marketing | Print
Loose Cannon: Say It Loud: I’m Junk And I’m Proud
Give up.
The direct marketing industry will be saddled with the term “junk mail” until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world’s immunological ills, the headline will still be “Junk Mail Cures Spattergroit, Other Diseases”.
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Direct Marketing | Print
Meet the Broker: Michael C. Heaney
Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.