Direct Marketing | Print
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Direct Marketing | Print
Ruling Against Anti-Spam Activist Upheld
In a decision that may provide legal ammunition for marketers defending themselves against e-mail-related lawsuits, a federal appeals court has upheld a district court ruling against an anti-spam activist.
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Direct Marketing | Print
ChoicePoint Cancels Marketing Unit Sale
Data firm ChoicePoint Inc. is no longer actively seeking to sell its marketing services business. The unit, ChoicePoint Precision Marketing, has been re-classified as a continuing operation within the company.
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Direct Marketing | Print
KarstadtQuelle Eyes Massive Selloffs
KarstadtQuelle AG, the German retailing giant, plans to divest itself of several direct marketing operations as part of a company-wide restructuring.
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Direct Marketing | Print
AIG Launches Data-Breach Insurance
AIG Healthcare, a division of American International Group, Inc. has introduced AIG Healthcare Security & Liability Insurance, a portfolio of coverages designed to protect healthcare companies against the negligent handling of private data.
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Direct Marketing | Print
Growth Pill DMer Settles With FTC
A Florida business and its owner, who marketed purported height-enhancing pills through the Internet and direct response radio and space will pay $375,000 to settle Federal Trade Commission charges that their advertising claims were deceptive.
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Direct Marketing | Print
Smithsonian Highlights Claritas in Postal Exhibit
The Smithsonian Institution’s National Postal Museum includes Claritas’ PRIZM NE lifestyle list segmentation system in its new exhibit, “What’s New in the Mail for You.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The latest toy catalog from Polkadots offers
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Direct Marketing | Print
Short Cuts
The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.
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Data Driven ROI
Precision Marketing Is a Green Initiative
Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?
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Direct Marketing | Print
Loose Cannon: Diary of a Would-Be Video Gamer
If there is any sight more gratifying to retailers’ hearts during the holiday shopping season than eager, underemployed consumers camping out in front of their stores, they aren’t saying.
For the most part, direct marketers haven’t capitalized on these annual overblown media events. But thanks to the efforts of a few die-hard DM consumer enthusiasts, this may be changing.
One such DM customer blogs under the name GameSchnook.