Direct Marketing | Print
-
Direct Marketing | Print
Meet the Broker: David Brill
Today we meet David Brill, vice president of list brokerage and management at Listdata. Brill entered the list business 21 years ago straight out of the University at Buffalo, NY.
-
Direct Marketing | Print
Blair to Close Returns Center, Consolidate Operations
Blair Corp., an apparel and home products marketer, will close its leased Returns Center in Erie, PA, and move all returns operations to the Blair Distribution Complex in Irvine, PA., which is located approximately seven miles from its Warren headquarters.
-
Direct Marketing | Print
DM Growth Leads Retail Sales for Tiffany & Co.
Third quarter net sales for Tiffany & Co. rose 10% above third-quarter 2005’s level, to $547.8 million. Net earnings for the quarter jumped 23%, to $29.1 million, but the quarter’s earnings included sale of investments.
-
Direct Marketing | Print
Inktel Direct Hires Manny Hernandez as Corporate Controller
Direct marketing services provider Inktel Direct has named Manny Hernandez corporate controller.
-
Direct Marketing | Print
Fruit for Thought
Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question. She had to reschedule the interview twice, because the holidays are definitely the busiest time of year for the Medford, OR-based food and gift marketer.
-
Direct Marketing | Print
Cups of Cheer
Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year with ItsRedAgain.com and the accompanying Cheer Pass campaign, an effort to spread holiday good will to customers and encourage them to pass it on. Brad Stevens, vice president U.S. marketing (favorite holiday drink: peppermint mocha) talked with CM Plus recently via e-mail about the Cheer Pass initiative.
-
Direct Marketing | Print
A Trip to Santa’s Village
Sure, you know what Santa Claus does in December. But did you ever wonder where he goes in the off-season? You can always find him at Santa’s Village, a Jefferson, NH Christmas-themed amusement park.
-
Direct Marketing | Print
Dance: 10; Looks: 3
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
-
Direct Marketing | Print
Walking in a Web Wonderland
Tis’ the season to hook your marketing wagon to the holiday star, so this month we decided to check out the online tie-ins – or lack thereof – for several mainstream holiday campaigns.
-
Direct Marketing | Print
Stocking Stuffers
Verbal abuse by shoppers has led to an increase in the need for acute-stress counseling, according to ComPsych, a provider of employee assistance programs.