Direct Marketing | Print
-
Direct Marketing | Print
Pay-per-Call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement
-
Direct Marketing | Print
The Future’s in the Mail
IF THERE’S ONE CONSISTENT aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift
-
Direct Marketing | Print
Room to Grow
THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job
-
Direct Marketing | Print
The Skinny on Blacklists
The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.
-
Direct Marketing | Print
Name Games
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress
-
Direct Marketing | Print
GOP Tops Dems In Lists, at Least
One thing the Republicans can’t blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans
-
Direct Marketing | Print
NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year’s National Center for Database Marketing conference.
-
Direct Marketing | Print
Omnicom Acquires 180 Amsterdam
Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.
-
Direct Marketing | Print
Jos. A. Banks Direct Sales Rise Nearly 21%
Jos. A. Bank Clothiers Inc. reported sales of $50.6 million for November, a 20.8% gain over $41.9 million last year.