Direct Marketing | Print
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Direct Marketing | Print
Australia Post to Seek Acquisitions: Reports
Australia Post will consider acquisitions and overseas partnerships after overcoming an unstable economy and a static stamp price to deliver a record profit, according to wire service reports.
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Direct Marketing | Print
Live From DMA08: DMA Forecast Sees Stronger 2009
In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.
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Direct Marketing | Print
Live from DMA08: Separate What You Can and Cannot Control, Says Greco
In the face of an uncertain economy, direct marketers must separate what they can control from what they can
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Direct Marketing | Print
Live From DMA08: There’s No Dearth of DM Regulation
Many American marketers feel that they
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Direct Marketing | Print
Copywriting for All Ages: Is Your Communication Kid-Like?
Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign
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Direct Marketing | Print
A Powerful Back Cover Can Help Cover Your Catalog’s Back
Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It’s treated as quite literally an afterthought. Here’s why the back cover is just as important as the front
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Direct Marketing | Print
NC Settles With Alleged Credit Card Fraudster
North Carolina has settled with an Arizona telemarketer that allegedly sold state residents credit cards they never received, according to Attorney General Roy Cooper.
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Direct Marketing | Print
Mail Volume Still Growing, Says UPU
Domestic and international mail and parcel volumes continue to grow, despite predictions that they would decline because of the advance of electronic commerce, according to the Universal Postal Union.
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Direct Marketing | Print
Meet the Broker: Amanda Fenchel
This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data
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Direct Marketing | Print
Mail Stream, Oct. 6: A Report on Incoming Direct Mail
In addition to its typical offerings of books for car enthusiasts, Motorbooks