Direct Marketing | Print
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Direct Marketing | Print
M&F Worldwide Income Surges
M&F Worldwide Corp. posted net income of $20.1 million for the third quarter, a surge over net income of $10.1 million in the prior year.
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Direct Marketing | Print
Predictions for a Brand New 2009
Yes, it’s Election Day. Though we’ll have a better idea about 2009 once the results are in, it doesn’t mean me can’t start looking into the crystal ball. Here’s how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year
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Direct Marketing | Print
Transcontinental Cuts 460 Jobs as Mail Dips
Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.
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Direct Marketing | Print
The Malted Milk Mailing of 1895
It may be hard to believe now, but malted milk was once thought of as a medicinal product. And that’s the way it was marketed by Horlick’s Food Co. of
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Direct Marketing | Print
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
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Direct Marketing | Print
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each
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Direct Marketing | Print
Calling Catalyst
One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director
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Direct Marketing | Print
USPS: Energy Saver
Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things
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Direct Marketing | Print
Tracking Top Shoppers
Q: Do you know your best customers? Retailers said they It’s no wonder more than a third of retailers don’t know who their top shoppers are: Half of those