Direct Marketing | Print
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Direct Marketing | Print
Pivotal Veracity Adds Firefox to Rendering Tool
E-mail deliverability consultancy Pivotal Veracity today announced it has added to its eDesign Optimizer rendering tool the capability for clients to see how their messages will look when viewed using the Firefox Internet browser
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Direct Marketing | Print
Mail Stream: November 10
Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits
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Direct Marketing | Print
Credit Card Direct Mail Volume Falls 28%
The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.
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Direct Marketing | Print
Yankee Candle Posts Income Gain
The Yankee Candle Co. Inc. posted net income of $6.7 million for the third quarter, an increase over $3.2 million in the prior year.
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Direct Marketing | Print
Goldsmith Income, Revenue Drop
Golfsmith International Holdings Inc. posted net income of $2.8 million for the third quarter, a decrease from net income of $4 million in the prior year.
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Direct Marketing | Print
Alleged Supplement Marketers Settle With FTC
The marketers of dietary supplements that purportedly prevented and treated diabetes have settled Federal Trade Commission charges that they allegedly engaged in deceptive advertising practices.
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Direct Marketing | Print
Meet the Broker: Linda Callahan, Leon Henry Inc
his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector
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Direct Marketing | Print
Grove Acquires U.K. Marketing Firm GI Solutions
Grove Industries has acquired one of the UK
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Direct Marketing | Print
Credit Woes Hurt Nautilus’ Direct Operations
Nautilus Inc., which sells high-ticket exercise equipment through a variety of financing structures, blamed weakness in the consumer segment and a tight credit environment for a substantial loss in its third quarter.
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Direct Marketing | Print
Vertis Gets $250 Million Loan From GE
Vertis Communications has received a $250 million senior secured plan of reorganization credit facility from GE Commercial Finance.