Direct Marketing | Print
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Direct Marketing | Print
USPS Loses $2.8 Billion in Fiscal 2008
As expected, the U.S. Postal Service reported a net loss of $2.8 billion for the year ended Sept. 30.
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Direct Marketing | Print
Gander Mountain Posts Quarterly Profit
Gander Mountain Co. posted net income of $700,000 for the third quarter 2008 compared to a net loss of $5.1 million in the prior year.
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Direct Marketing | Print
Meet the Broker: Donna Peterson
This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients
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Direct Marketing | Print
Credit Card Mailings to Fall 20%: Synovate
US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.
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Direct Marketing | Print
Gifts From Foreign Lands: A 1954 Campaign
Return with us now to that ever more remote year of 1954. Eisenhower was president, the Tonight Show was about to start and mailings were going out for the Around the World Shoppers Club
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Direct Marketing | Print
DM Channels Lead NBTY Fourth Quarter Results
NBTY Inc., a nutritional supplement manufacturer and marketer, generated $602 million in sales during its most recent fourth quarter, up from $496 million a year ago. The company
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Direct Marketing | Print
Layoffs Follow Valassis Communications’ Loss
Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission.
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Direct Marketing | Print
EmailAppenders Hawking Bogus List, Claims Publisher
EmailAppenders has been marketing a file of names and addresses the list
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Direct Marketing | Print
ZoomInfo Debuts List Download Service
ZoomInfo today unveiled a service that allows business-to-business marketers to download lists
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Direct Marketing | Print
Stupid Consumer Watch: Found! 28 Biggest Morons
Eegads! Some computer scientists in Berkeley and San Diego, CA have 28 prime new candidates for the Darwin Disk. What