Direct Marketing | Print
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Direct Marketing | Print
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re
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Direct Marketing | Print
Charming Shoppes Closes Lane Byrant Woman Catalog, Some Stores
Charming Shoppes Inc., which saw its net losses skyrocket during its third quarter, is discontinuing its Lane Bryant Woman catalog and closing a number of stores.
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Direct Marketing | Print
Chico’s FAS Sees Hope For Direct Channel In Weak Quarter
Chico’s FAS Inc. generated $394.2 million in third quarter net sales, a drop from the $415.9 million it realized a year ago.
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Direct Marketing | Print
Talbots Sales Drop In Third Quarter
The Talbots Inc., generated third-quarter sales of $357 million, down from $414 million during third-quarter 2007.
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Direct Marketing | Print
Banks Increase Direct Mail Advertising
Banks typically increased direct mail advertising volume during the third quarter, according to Mintel Comperemedia.
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Direct Marketing | Print
In Copy, It’s All About Them—The Customer
“Your credit history speaks for itself!” I couldn’t believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.
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Direct Marketing | Print
Mail Stream: November 24
The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts
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Direct Marketing | Print
Over There: Direct Mail in World War I
Early in the afternoon on Oct. 4, 1918, the lobby of Chicago
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Direct Marketing | Print
B-to-B Marketers Still Spending: GlobalSpec
Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.