Direct Marketing | Print
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Direct Marketing | Print
Kodak Site’s ‘Super’ Promo Pushes Online Photo Services
It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose
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Direct Marketing | Print
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote
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Direct Marketing | Print
Go Figure: Unlikely Methods for Direct Marketing Success
There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element
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Direct Marketing | Print
Dodge Infomercial Rams It Home
Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve
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Direct Marketing | Print
A DRTV Home Improvement Campaign
System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort
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Direct Marketing | Print
Tom Collins Makes Over Costa Rica tourism ad
When I develop a direct marketing print ad or a click-response brand/service ad I use an approach I call maximum response per square inch. It’s not a
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Direct Marketing | Print
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Direct Marketing | Print
Letters to the Editor
TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs’ article Northern Exposure (September). I assisted in launching Crest Fruit Inc.’s
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Direct Marketing | Print
Thrifty Marketing for Thrifty Times: A Car rental case history
When gas prices skyrocketed this summer, Dollar Thrifty Automotive Group along with the rest of the car-rental industry faced a tough marketing challenge:
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Direct Marketing | Print
Listline
NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an