Direct Marketing | Print
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Direct Marketing | Print
Live from NCDM: For Disney, Purse Strings And Heart Strings Are Interwoven
The Walt Disney Co. knows that, unlike commodities, its offerings occupy places within its customers
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Direct Marketing | Print
Mail Stream: December 8
1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation
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Direct Marketing | Print
The Value of Testing in a Tight Economy
It’s a common fact. Times are tough for marketers. Many folks say you can’t spend money if you’re not making money. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down. Here’s how testing can improve your results
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Direct Marketing | Print
Williams-Sonoma Catalog Circulation Keeps Shrinking
Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline.
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Direct Marketing | Print
Meet the Broker: Jim Hall, All That Marketing
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members
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Direct Marketing | Print
Mike DuBose Steps Down As Vertis CEO
Mike DuBose, CEO of Vertis Communications, will resign from the company effective Jan.1, 2009.
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Direct Marketing | Print
DM Sales Lag for Jos. A Bank
Jos. A. Bank Clothiers Inc. generated $149.3 million during third quarter 2008, up from $131.3 million in third quarter 2007. But all of that growth came from increases in sales in pre-existing and new stores
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Direct Marketing | Print
Selling Sources Creates Customer Acquisition Group, Names Head
Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.
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Direct Marketing | Print
SkyPostal Expands Parcel Shipping to Middle East
SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.
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Direct Marketing | Print
Mailstream: December 1
The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine