Direct Marketing | Print
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Direct Marketing | Print
Chapter 4, Dear Friend: Lurid Tales of Junk Mail America
By this time, Pattee had returned to New York, where there was less danger of getting shot. The wary 53 year-old now worked only through partners or designated criminals who would take the fall if there was trouble
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Direct Marketing | Print
Court Fines So-Called Infomercial Marketer Over $37M
A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.
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Direct Marketing | Print
Meet the Broker: Susan Darling, Millard Group Inc.
This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home
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Direct Marketing | Print
Ward Catalog to Make Comeback: Reports
Montgomery Ward, now an online U.S. retailer, plans to revive its iconic catalog in a brand-rebuilding gambit, according to news reports.
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Direct Marketing | Print
R.R. Donnelley Shutters Plant, Axes 160
R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports.
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Direct Marketing | Print
Khubani to Pay $7M Fine in Long-Running Case: FTC
Marketers who allegedly made false and deceptive claims that a device would cause consumers to lose weight by applying electronic stimulation to their abdominal muscles have agreed to pay $7 million to settle an action brought by the Federal Trade Commission to obtain consumer redress, according to the FTC.
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Direct Marketing | Print
Advertising Groups To Create Online Behavioral Advertising Data Standards
Four advertising industry groups will jointly develop self-regulatory principles for online behavioral advertising.
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Direct Marketing | Print
Glimpses at the Future of Direct Marketing
Never mind that these are challenging economic times or to put it more bluntly that the economy stinks right now. A new direct marketing is emerging, but the trouble is that no one can be sure what the future will hold in five or 10 years and beyond.
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Direct Marketing | Print
Execs from Anheuser-Busch Join Gander Mountain
Gander Mountain Co. has named Michael Owens executive vice president and chief operating officer, and announced several other executive management changes.