Direct Marketing | Print
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Direct Marketing | Print
Orchard Brands Gives RR Donnelley Given $175 Million Contract Renewal
Orchard Brands has renewed a contract with R.R. Donnelley & Sons Co.
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Direct Marketing | Print
DMA Lays Off 26 Employees
The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization
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Direct Marketing | Print
Harte-Hanks Revenue, Income Fall
Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.
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Direct Marketing | Print
J. Crew To Cut 95 Staffers In Cost-Saving Program
J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst’s Take follow.
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Direct Marketing | Print
To Obama, I’m Still Stupid
Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from
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Direct Marketing | Print
The Holes in Dunkin’ Donuts’ Word of Mouth Campaign
Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.
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Direct Marketing | Print
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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Direct Marketing | Print
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