Direct Marketing | Print
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Direct Marketing | Print
Details Emerge for American Eagle’s DM Strategy
In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing
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Direct Marketing | Print
DM Strong As Income, Sales Are Off For A&F
Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst’s Take, follows.
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Direct Marketing | Print
Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
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Direct Marketing | Print
PMG Reiterates Pleas for Healthcare Relief, Delivery Cut
Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary
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Direct Marketing | Print
J.Crew Filing Details 2008 DM Activity
Despite a 5-million-copy cut in catalog circulation, J.Crew
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Direct Marketing | Print
Mailstream: March 25
A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.
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Direct Marketing | Print
Casual Male Filings Reveal Catalog Circ Changes
Casual Male, which has announced cutbacks in its catalog circulation as it focuses on current customers, had already trimmed its press run from 2007’s levels. More, along with The Snarker’s Take, follows.
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Direct Marketing | Print
Select Comfort Records Loss In 2008
Select Comfort Corp. recorded $608.5 million in sales during 2008, a drop from the $799.2 million it generated in 2007. The company took a net loss of $70.2 million during the most recent year, compared with $27.6 million in 2007. More, along with The Marketer’s Take, follows.
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Direct Marketing | Print
USPS Closes District Offices, Offers Retirement Buyout
The U.S. Postal Service will close six of its 80 district offices, eliminate jobs and offer early retirement to 150,000 employees as part of a cost-reduction effort. More, along with The Cynic’s Take, follows.