Direct Marketing | Print
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Direct Marketing | Print
Summer Postal Rate Rollback May Make Big Mailers Big Winners
If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit.
On Friday, word began circulating through the direct mail industry that The U.S. Postal Service was mulling temporary postage discounts for high-volume mailers
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Direct Marketing | Print
USPS Offers Discounts for Saturation Mail Campaigns
While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a
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Direct Marketing | Print
USPS Tests Summer Postage Discount For High-Volume Mailers
The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.
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Direct Marketing | Print
Talbots Hires Benedetta Casamento For Finance Position
The Talbots, Inc. has named Benedetta Casamento executive VP of Finance.
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Direct Marketing | Print
Meet the Broker: Katherine Benazet
Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.
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Direct Marketing | Print
Jos. A Bank Has Good Year, No Thanks To DM
While Jos. A. Bank had a strong year, little of its growth was attributable to its direct marketing activities. More, along with The Analyst’s Take, follows.
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Direct Marketing | Print
Boston Proper Relaunches Web Site
Boston Proper, a multi-channel specialty retailer of women
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Direct Marketing | Print
Mail Stream April 7
The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.
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Direct Marketing | Print
DMA to Show UPU Members U.S. DM Practices
The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum
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Direct Marketing | Print
Charming Shoppes Names Lehman Brothers COO As CEO
Charming Shoppes, Inc. has named James P. “Jim” Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.