Direct Marketing | Print
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Direct Marketing | Print
Curmudgeon-at-Large: Did Ozzie Nelson Have It Right?
Some years back, when I was writing copy only for collector’s plates, the realization hit me that copywriters, paralleling doctors and teachers, can get so immersed in a single subject that they lose sight of the total marketplace
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Direct Marketing | Print
Standard Mail Rates Rise by an Average 3.8%
Standard Mail and standard nonprofit rates increased an average of 3.8% on Monday
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Direct Marketing | Print
Valassis’ Neighborhood Efforts More Profitable Than Shared Mail
At quick glance, shared mail continued to bring in the biggest chunk of Valassis Communications Inc.
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Direct Marketing | Print
Canada Post Slightly Profitable In 2008
Canada Post Corp. reported net income of $90 million on revenue of $7.73 billion during 2008. In 2007, Canada Post generated net income of $54 million on revenue of $7.47 billion.
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Direct Marketing | Print
Harry & David Trims Loss In Third Quarter
Harry & David Holdings Inc. reported third-quarter sales of $74.9 million, up from $68.3 million during its 2007 third quarter.
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Direct Marketing | Print
Unit Prices Drop For HSN, Cornerstone In First Quarter
HSN Inc. generated $629.6 million during first-quarter 2009, a 7% dip from $676.9 million a year ago. But the company
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Direct Marketing | Print
Meet the Broker: Donna Packer
Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times.
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Direct Marketing | Print
Mail Stream: May 7
Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.
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Direct Marketing | Print
Revenue Drops, But Loss Remains Steady for Bluefly
Online retailer Bluefly Inc. reported a first-quarter 2009 net loss of just under $3 million, only slightly deeper than the $2.9 million+ loss it reported during first quarter 2008.