Direct Marketing | Print
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Direct Marketing | Print
Order Authorizing Postage Summer Sale Hints At Debate Areas
The Postal Regulatory Commission (PRC) has issued its final order authorizing temporary postage discounts for increased incremental standard mail volume during the summer. In addition to outlining the discount structure, the order hints at some of the controversy and concerns interested parties brought to the PRC.
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Direct Marketing | Print
DM Sales Lead Jos. A. Bank Growth
Jos. A. Bank Clothiers Inc. generated $161.9 million in first-quarter 2009 net sales, up from $145.4 million in net sales a year ago.
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Direct Marketing | Print
Williams-Sonoma Takes Loss Amid Catalog Circ Cuts
Williams-Sonoma Inc., which reported $10.4 million in net earnings a year ago in first-quarter 20008, took an $18.7 million loss in first-quarter 2009. More, along with The Querent’s Take, follows.
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Direct Marketing | Print
Meet the Broker: Randi Morris
Today we meet Randi Morris, executive vice president of the interactive division of Specialist Marketing Services in Boca Raton, FL. Through her nine years in the industry, she’s seen interactive marketing evolve from a wild-west scene into a recognized legitimate medium
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Direct Marketing | Print
DM-Style Metrics Can Help Your Branding Efforts Measure Up
It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power
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Direct Marketing | Print
In B-to-B, Think Before You Call
In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.
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Direct Marketing | Print
What’s More Important, Offer or Creative?
I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially
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Direct Marketing | Print
Summer Vacation for Mailers: Too Little Too Late?
When the U.S. Postal Service proposed a 30% discount in mailing rates during the slow summer months, many mail groups called it too little too late, since
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Direct Marketing | Print
And Down They Go
Mailing list prices dropped during this spring across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year