Direct Marketing | Print
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Direct Marketing | Print
Blair Warns Consumers on Recalled Robes
Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths
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Direct Marketing | Print
Online Advertising Creates $300B in Economic Activity: Study
Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by the Interactive Advertising Bureau
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Direct Marketing | Print
Schmidt Buys Solar Direct Mail Operation
Schmidt Printing has acquired the cooperative direct mail line of business from Solar Communications Inc.
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Direct Marketing | Print
Neiman Marcus Posts $3 Million Loss
Neiman Marcus Inc. posted a net loss of $3.1 million for the third quarter, compared to net earnings of $55.4 million in the prior year.
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Direct Marketing | Print
Meet the Broker: Jim Chiavelli
Today we meet Jim Chiavelli, vice president of list brokerage at List Services Corp. for more than 10 years. He feels his background as a mailer at Taunton Press gave him special insight into the brokerage industry.
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Direct Marketing | Print
Newspaper Death Watch: Ad Sales Plummet, Says NAA
Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year
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Direct Marketing | Print
Mail Stream: June 9
Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.
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Direct Marketing | Print
Sears Holdings Settles FTC Behavioral Tracking Complaint
The Federal Trade Commission announced that Sears Holdings Corp. has settled allegations that it collected personal data from customers without warning them adequately that their information was being collected.
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Direct Marketing | Print
Talbots Sells J. Jill to Equity Firm
Women’s apparel chain The Talbots Inc. has announced it will sell almost all the assets of the J. Jill brand to a private equity firm for approximately $75 million.
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Direct Marketing | Print
Big Brands Embrace Performance-Based Pricing Agency Relationships
With a contagious desire for accountability spreading among marketers, some big brands are insisting their agencies change pricing models