Direct Marketing | Print
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Direct Marketing | Print
Letters to the Editor
Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.
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Direct Marketing | Print
Meet the Broker: Cate Mumford
Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.
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Direct Marketing | Print
SEC Charges Telemarketers With Fraudulent Securities Offerings
The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.
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Direct Marketing | Print
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
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Direct Marketing | Print
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro
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Direct Marketing | Print
Gardens Alive Acquires Thompson And Morgan Seedsmen
Gardens Alive, Inc. has purchased the inventory and rights to Thompson & Morgan Seedsmen, Inc.
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Direct Marketing | Print
Commission Approves First Class Mail Sale
The Postal Regulatory Commission has approved the U.S. Postal Service
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Direct Marketing | Print
Tween Brands Taken Off NYSE Watch List
Tween Brands, Inc., the apparel direct marketer and retailer, said Thursday it received notification from the New York Stock Exchange that it is now back in compliance with its listing standards and will be removed from its watch list.
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Direct Marketing | Print
Meet the Broker: Chaim Lazar
Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.