Direct Marketing | Print
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Direct Marketing | Print
Slim Jims May Become a Thing of the Past
Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce
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Direct Marketing | Print
Oh Behave, Says Congress
Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry
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Direct Marketing | Print
Flying High
Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing
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Direct Marketing | Print
Pulp Fact and Fiction
What’s the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says
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Direct Marketing | Print
Going Postal
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way
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Direct Marketing | Print
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting
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Direct Marketing | Print
Ways to Make Your Mail Get Noticed
U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope
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Direct Marketing | Print
On the Upswing
It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,
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Direct Marketing | Print
360 View
CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There’s obviously a natural link. LAZARUS: I was at Smith
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Direct Marketing | Print
Nautilus Abandons Commercial Sales, Focuses On Consumers
Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.