Direct Marketing | Print
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Direct Marketing | Print
Ippolito Joins Utrech As CEO
Michael Ippolito has joined Utrecht Art Supplies as its CEO.
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Direct Marketing | Print
HSN Names Ethier CEO Of Cornerstone
Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a
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Direct Marketing | Print
Mailers Fear New USPS Reform May be Needed
Mailer groups doubt that last week’s decision to give the U.S. Postal Service $4 billion worth of temporary fiscal relief was enough to solve its massive financial problems. They also fear Congress may be compelled to take up postal reform again despite the 11 years it took to pass the Postal Accountability and Enhancement Act in 2006.
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Direct Marketing | Print
Third Quarter M&A Activity Value Rises 200%
Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.
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Direct Marketing | Print
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
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Direct Marketing | Print
On the Upswing
It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,
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Direct Marketing | Print
360 View
CHIEF MARKETER: In school, you majored in psychology. What was the attraction to advertising? There’s obviously a natural link. LAZARUS: I was at Smith
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Direct Marketing | Print
Survey Says People Still Pay Attention to Direct Mail
Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications
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Direct Marketing | Print
Lists: Think Long Term for the Holidays
MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing