Direct Marketing | Print
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Direct Marketing | Print
REI Debuts First Ever TV Commercials
Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.
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Direct Marketing | Print
Holiday Ad Budgets Flat: Study
More than half (55%) of retailers say their 2009 advertising budget is flat this holiday season, up from 43% in 2008, according to a study conducted by accounting firm BDO Seidman LLP.
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Direct Marketing | Print
J. Crew Direct Sales Gain Strength in Third Quarter
J. Crew Group, Inc. recorded revenue of $414.1 million during third quarter 2009.
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Direct Marketing | Print
Credit Card Mailings Rise In October
U.S. credit card mailer sent 180 million direct mail solicitations to consumers during October. According to Mintel Comperemedia, which tracks card issuer mail volume, this is the highest per-month total seen since December 2008. More, along with The Cynic’s Take, follows.
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Direct Marketing | Print
UPS To Raise Rates In 2010
Parcel shipping firm UPS will raise its rates in 2010. The new rates will take effect Jan. 4.
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Direct Marketing | Print
Credit Card Direct Mail Rises 34% in October
Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia.
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Direct Marketing | Print
Williams-Sonoma Earnings Rise
Williams-Sonoma, Inc. posted net earnings of $7.3 million for the third quarter, compared to a net loss of $11 million in the prior year.
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Direct Marketing | Print
Coldwater Creek CFO Resigns
Tim Martin, senior VP and CFO of Coldwater Creek Inc., has resigned from the company