Direct Marketing | Print
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Direct Marketing | Print
Inventory Control Is Mixed Blessing For Cabela’s Direct Business
One of the classic question analysts ask businesses is whether they are primarily focused on building revenue or increasing margin. Too often, the answer is
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Direct Marketing | Print
Financing Battle Heats Up as USPS Posts Loss
The U.S. Postal Service reported a net loss of $3.5 billion for the third quarter compared with a net loss of $2.4 billion last year and said it foresees
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Direct Marketing | Print
Quad to Close Plants, Lay Off Employees
Quad/Graphics Inc. will lay off an unspecified number of the approximately 2,200 employees working at five plants it expects to close this year.
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Direct Marketing | Print
Broker Roundtable: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business?
This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
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Direct Marketing | Print
USPS Fights Back vs. Motion to Dismiss Rate Hike
The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS
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Direct Marketing | Print
NWF Moves Quickly on Spill With Direct Mail
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening
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Direct Marketing | Print
Personal Touch in the Mailbox: PURLs Drive Variable Data Growth
You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of
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Data Driven ROI
You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM
According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces
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Direct Marketing | Print
Be Honest in DRTV and Embrace the Web
Remember the scream and sell infomercials of yesteryear, with over-the-top claims that exaggerated a product’s benefits? For smart marketers, those are
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Direct Marketing | Print
CM Listline: Best Ways to Market to the Government
ONCE UPON A TIME, Sept. 30 the end of the federal government’s fiscal year meant renewed optimism among government sales reps. Leaves seemingly fell off