Direct Marketing | Print
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Direct Marketing | Print
With Catalog Blow-Ins, Upside Far Outweighs the Downside
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don’t more catalogers take advantage of them?
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Direct Marketing | Print
Successful Creative Is Full of Crap… Make That CRAP
Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.
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Direct Marketing | Print
Spanish Agency Shackleton Nabs Diamond ECHO
Madrid-based agency Shackleton has won top honors in the Direct Marketing Association’s annual ECHO Awards.
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Direct Marketing | Print
Why Social and Direct Marketing Are Symbiotic Partners
Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.
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Direct Marketing | Print
Highmark Increases Mail Volume, Cuts Acquisition Costs
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.
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Direct Marketing | Print
“Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong
A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,
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Direct Marketing | Print
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Direct Marketing | Print
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Direct Marketing | Print
Fear Factor: Clients Are too Cautious, Say DM Creatives
In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct
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Direct Marketing | Print
Analysis Makes B-to-B Catalog Pages Work Harder
EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse.