Direct Marketing | Print
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Data Driven ROI
Last-Minute Marketing Strategies Include E-mail, Loyalty Efforts
With roughly a week and a half before Christmas, it would be easy for marketers to feel their fates have been set. It would also be incorrect, according to Dennis Armbruster, managing partner at LoyaltyOne Consulting.
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Direct Marketing | Print
Dell Consumer Group Explores Segmented Marketing
Dell will, of course, sell a computer to any interested prospect. But “You Can Tell It’s Dell”, a current campaign from the company’s Consumer and Small and Medium Business unit, is moving the focus away from mass marketing in favor of targeting four specific segments.
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Direct Marketing | Print
CM Listline: Truly Christmas Lists
What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?
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Direct Marketing | Print
Mail Helps Garden Firm Grow
Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found
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Data Driven ROI
Driving Information: Safeway Direct Insurance Learns About Its Market As It Goes
What’s a direct marketer to do when data about a target audience isn’t available? Safeway Direct Insurance faced this barrier when it began using direct
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Direct Marketing | Print
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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Direct Marketing | Print
Best Practices: How to Use Color in Global Marketing
Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.
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Direct Marketing | Print
USPS: Rate Hike Denial Was Arbitrary and Capricious
The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission
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Direct Marketing | Print
Digi-Key’s Digital Strategy Thinks Beyond B-to-B
For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.