Data-Driven Thinking
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Data-Driven Thinking
The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]
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Data-Driven Thinking
How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […]
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Data-Driven Thinking
3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […]
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Data-Driven Thinking
Will Clean Room Consolidation Actually Make Collaboration Easier?
Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space. Snowflake kicked […]
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Data-Driven Thinking
The Ad Industry Urgently Needs Consistent Privacy Standards
Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]
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Data-Driven Thinking
Blocking Domains Isn’t Enough To Stop MFA
Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. One of the most trusted brand names in business reporting was using tactics advertisers usually associate with bot farms or clickbait content. This […]
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Data-Driven Thinking
Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights
US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar. Participants in the ad tech ecosystem should take note. These […]
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Data-Driven Thinking
Sins Of The Cookie: How Third-Party Cookies Set The Industry Back
Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]
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Data-Driven Thinking
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture
In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]
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Data-Driven Thinking
There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]
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