Data-Driven Thinking Archives - Page 3 of 11

Brands Have A Right To Control The Ad Placements Around Political Content

House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based […]

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Data-Driven Thinking

Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?

The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes. Indeed, the unexpected resignation of […]

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CES 2025

6 CMOs Dish on AI, Content Creation and Brand Building at CES

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

Data-Driven Thinking

What A Second Trump Presidency Means For Media And Advertiser Investment

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising […]

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Data-Driven Thinking

If Games Want Brand Advertising, They Should Play By Brands’ Rules

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games. For those who have been championing in-game advertising for years, […]

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Data-Driven Thinking

Curation’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine audience targeting, increase efficiency and reduce waste, creating more meaningful connections between brands and consumers. Meanwhile, the ad network argument emphasizes the role […]

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Data-Driven Thinking

The PPCCs Of Gen Z Marketing

Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential. Brands are laser-focused on capturing their attention because […]

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Data-Driven Thinking

In-Person Data Collection Annoys Customers – And It’s Ineffective

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]

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Data-Driven Thinking

Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

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Data-Driven Thinking

Maryland Is The New State To Watch When It Comes To Data Privacy

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect. When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […]

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