Cynsiders
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Cynsiders
The Long, and Mostly Short, of Connecting with Gen Z
Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate. Why should brands and publishers be focused on crafting and implementing a short form content strategy? The popularity of short-form videos […]
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Cynsiders
Closing the Gender Gap
A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]
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Cynsiders
PR Guy Goes to the “Other Side”
Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds himself in what he calls the “odd” position of being the interviewee rather than the interview facilitator, as he had been for 40+ years. Braff has authored a book, “Sons of Baseball: Growing Up With a Major League Dad,” which was released […]
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Cynsiders
“On Patrol Live” Gets Results
By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]
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Cynsiders
How C-Suite It Is: The Power of Women’s Sports Goes Audible
Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]
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Cynsiders
Will This New Attention Metric Be Video Advertising’s Greatest Asset?
By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]
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Cynsiders
Creating an Emotional Connection
Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]
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Cynsiders
Goodbye Multi-Touch: A New Era of Audience Attribution Begins
By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]
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Cynsiders
Moving FAST in a New Direction
An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]
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Cynsiders
Why Earth Day Never Gets Old
While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]
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