Cynsiders Archives - Page 6 of 22

Big TV: The New Fan Engagement

Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview. You’ll be addressing the topic of new ways to engage consumers. What is the […]

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Pepsi Celebrates Zero with the NFL

Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles, who will sport No. 0 during the upcoming season for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years, Pepsi® is introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” […]

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The Case for the Older Worker

By Laurie Petersen When’s the last time you hired a 60-year-old? It’s inevitable you will. The fastest growing population in the U.S. is people over age 55, and as the average age increases, these folks need to keep working both for money and the mental benefits work brings. According to a study by Age Wave […]

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Changing the Model at EarthxTV

EarthxTV is an entertainment television network dedicated to the environment. CEO Dan Russell shares how it began…and where it’s headed. How did EarthxTV start? EarthxTV is an entertainment network dedicated to informing and inspiring people and organizations to take action toward a more sustainable future. EarthxTV began during COVID, an opportunity to connect […]

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What to Watch This Summer

Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]

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Passing the Gender Equality Vibe Check with Gen Z

A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]

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The Curious Case of a Hit True Crime Series

ID’s hit docuseries “The Curious Case of Natalia Grace” follows the story of a couple whose adoption goes awry when they come to believe their little girl is actually a sociopathic woman with a hormonal disorder. Shannon Evangelista, Executive Producer and co-founder of Hot Snakes Media and the creator of the true crime tale, tells […]

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The Long, and Mostly Short, of Connecting with Gen Z

Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate. Why should brands and publishers be focused on crafting and implementing a short form content strategy? The popularity of short-form videos […]

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Closing the Gender Gap

A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]

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PR Guy Goes to the “Other Side”

Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds himself in what he calls the “odd” position of being the interviewee rather than the interview facilitator, as he had been for 40+ years. Braff has authored a book, “Sons of Baseball: Growing Up With a Major League Dad,” which was released […]

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