Cynsiders Archives - Page 19 of 22

Upfront With FOX News Media Ad Sales EVP Jeff Collins

Jeff Collins, Executive Vice President, Advertising Sales at FOX News Media, explains how the strategy of the FOX News sales team pivoted after the pandemic hit – and why Upfront week, despite its flaws, remains relevant. What is your forecast for the TV ad business this Upfront season? The largest ad categories in news are […]

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Four Things Members of the Coalition for Innovative Media Measurement Are Doing Now To Manage the Current Crisis

“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]

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Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here. HUB ASKED RESPONDENTS […]

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Why Timeless – and Free – TV Hits the Right Note Right Now

Due to the Covid-19 outbreak, more people are watching TV across a variety of channels, finding new favorites as well as beloved older series. In the latter category, MeTV network is presenting “The Month of Mayberry” from May 3-31st, featuring selected episodes of The Andy Griffith Show, Gomer Pyle, U.S.M.C., Mayberry R.F.D., and others. Here, […]

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Nat Geo Pivots for Earth Day Amid COVID-19

Nat Geo had big plans to celebrate the 50th anniversary of Earth Day on April 22. But as the COVID-19 crisis unfolded, the network had to pivot. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they made the shift. How did the pandemic affect your Earth Day programming plans? In general, given the […]

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5 Reasons Local News Is More Important than Ever

Jack Perry, founder and CEO of Syncbak, a media company enabling live local OTT for broadcast stations in 209 markets across the nation, has been solving technology challenges faced by the local broadcast industry for three decades. Perry believes that local broadcasters are, and always will be, an extremely important part of the news ecosystem […]

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The Strategy Behind Upstart Satellite TV Service Orby TV

Satellite TV service Orby TV has found a niche in the market with a business that’s small yet viable, with under 20 employees and needing just 100,000 subs to break even. CEO Michael Thornton explains the business model for the scrappy upstart. How does Orby TV’s business model differ from its competitors? Orby TV was […]

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Apple TV+ Series HOME: Big Ideas for a Small Planet

Globe-spanning HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them. Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]

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CNBC Digital Claims Top Spot in Business News

CNBC Digital claimed the top spot in the Business News category with a record 115 million unique visitors in March, an increase of 98% year-over-year. It’s the first time CNBC has ranked number one in the category – Cynopsis checked in with Jay Yarow, SVP and Executive Editor for CNBC Digital, to see how they […]

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The Cast of Lifetime’s Clark Sisters Biopic on Why the New Film Is Right on Time

By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]

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