Cynsiders Archives - Page 18 of 21

6 Steps For Re-opening TV Production in the New Normal

With production set to resume, Eric Tomosunas, founder, and CEO of Swirl Films, offers his insights on what it will take to move safely and effectively in a world still dealing with the COVID-19 pandemic. As we adapt to the “new normal,” there are steps that can be taken to protect your crew and talent […]

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Upfront Predictions for an Unpredictable Time

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in. Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

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Nat Geo Keeps It Real With Scripted Series Barkskins

Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a disparate group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the team […]

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Upfront With FOX News Media Ad Sales EVP Jeff Collins

Jeff Collins, Executive Vice President, Advertising Sales at FOX News Media, explains how the strategy of the FOX News sales team pivoted after the pandemic hit – and why Upfront week, despite its flaws, remains relevant. What is your forecast for the TV ad business this Upfront season? The largest ad categories in news are […]

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Four Things Members of the Coalition for Innovative Media Measurement Are Doing Now To Manage the Current Crisis

“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]

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Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here. HUB ASKED RESPONDENTS […]

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Why Timeless – and Free – TV Hits the Right Note Right Now

Due to the Covid-19 outbreak, more people are watching TV across a variety of channels, finding new favorites as well as beloved older series. In the latter category, MeTV network is presenting “The Month of Mayberry” from May 3-31st, featuring selected episodes of The Andy Griffith Show, Gomer Pyle, U.S.M.C., Mayberry R.F.D., and others. Here, […]

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Nat Geo Pivots for Earth Day Amid COVID-19

Nat Geo had big plans to celebrate the 50th anniversary of Earth Day on April 22. But as the COVID-19 crisis unfolded, the network had to pivot. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they made the shift. How did the pandemic affect your Earth Day programming plans? In general, given the […]

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5 Reasons Local News Is More Important than Ever

Jack Perry, founder and CEO of Syncbak, a media company enabling live local OTT for broadcast stations in 209 markets across the nation, has been solving technology challenges faced by the local broadcast industry for three decades. Perry believes that local broadcasters are, and always will be, an extremely important part of the news ecosystem […]

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The Strategy Behind Upstart Satellite TV Service Orby TV

Satellite TV service Orby TV has found a niche in the market with a business that’s small yet viable, with under 20 employees and needing just 100,000 subs to break even. CEO Michael Thornton explains the business model for the scrappy upstart. How does Orby TV’s business model differ from its competitors? Orby TV was […]

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