Cynsiders Archives - Page 18 of 22

7 Tips for Making the Most of CTV Advertising in a Post-COVID World

By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today, Connected TV (CTV) provides people with a wide assortment of content options available for streaming any time and place on demand. Even though many parts of the entertainment industry suffered huge losses during the coronavirus quarantine, CTV had a solid uptick […]

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Mediaocean, 4C and the Future of Omnichannel Advertising

Mediaocean’s $200 million acquisition of 4C is aimed at creating a powerhouse of data that strengthens media planning and buying prowess s. Aaron Goldman, CMO of 4C, talks challenges and opportunities that lie ahead. How will the COVID-19 crisis affect the advertising business? The pandemic has forced marketers to be more accountable to […]

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Thinkfactory Media’s Adam Reed on What Happens When Reality TV Gets Too Real

Season one of WE tv’s Mama June: From Not to Hot, documenting June Shannon’s (Here Comes Honey Boo Boo) transformation and weight loss journey, was cable’s number one new reality show in 2017. The series is still going strong, with viewership for the season four finale matching season one, but this time around, the production […]

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Roku Heads to the NewFronts with a “Game Changer”

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]

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Legacy: Remembering Fred Silverman

By former CBS executive Jim McKairnes, author of All in the Decade: 70 Things About 70s TV that Turned Ten Years into a Revolution and the creator/producer/host of the podcast The Good, the Bad & the TV That Fred Silverman died this past January meant that the famed media executive did not live to witness a […]

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Upfront With Univision: Full Steam Ahead

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season? We understand that there has been trepidation, especially early […]

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Our Vision: Hockey Is Indeed For Everyone

by Kim Davis / NHL senior executive VP of social impact, growth initiatives, legislative affairs Regardless of who wins the Stanley Cup, and when and where it is awarded, the 2019-20 NHL season will forever be remembered for an awakening of the collective consciousness of the hockey community and communities across the world to issues […]

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6 Steps For Re-opening TV Production in the New Normal

With production set to resume, Eric Tomosunas, founder, and CEO of Swirl Films, offers his insights on what it will take to move safely and effectively in a world still dealing with the COVID-19 pandemic. As we adapt to the “new normal,” there are steps that can be taken to protect your crew and talent […]

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Upfront Predictions for an Unpredictable Time

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in. Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

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Nat Geo Keeps It Real With Scripted Series Barkskins

Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a disparate group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the team […]

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