Cynsiders Archives - Page 16 of 22

When It Comes to Esports, The Story Mob Isn’t Playing Games

Three years after launching their communications agency anchored by esports clients, The Story Mob is building out inventory of clients. The female-owned, international agency founded by Anna Rozwandowicz and Nicola Piggott, announced plans to rebrand and expand beyond esports in a move designed to meet the growing need of organizations and brand partners looking to […]

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Think FAST – Or Risk Drowning in the Streaming Wars

Streaming is on the rise, with the average American subscribing to multiple services. But there is concern that as viewers emerge from lockdown, and/or start looking to cut costs, subscription models will experience a downtick. Navdeep Saini, Co-founder and CEO of free, ad-supported streaming TV network DistroTV, explains the importance of thinking FAST. You […]

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“American Gangster: Trap Queens”: A Delicate Balance

The first five episodes of the second season of “American Gangster: Trap Queens,” chronicling some of America’s most notorious female gangsters, just dropped on BET+. EP and showrunner Jackson Nguyen, from A. Smith & Co. Productions, offers insights on true crime stories where not everything is black and white. How is this true crime series […]

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Binge-watching TV As A Learning Tool With Lingopie

Lingopie has tapped into people’s enthusiasm for television with an interactive SVOD platform leveraging TV shows, movies and music to help teach foreign languages. The company was launched in April 2019, by David Datny and Roy Oppenheim; CEO Datny offers insights into what makes the platform a success. What types/genres of TV shows are best […]

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Nat Geo Delves Into the Shadow Worlds of Black Markets

Nat Geo’s “Trafficked With Mariana van Zeller” takes viewers on a journey inside the most dangerous black markets on the planet, gaining access to places where cameras are almost never allowed. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they get the job done – and make it out alive. The eight-part series debuts […]

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HBO Max series “12 Dates of Christmas” Shakes Up the Snow Globe for the Holidays

HBO Max unscripted series “12 Dates of Christmas” offers some twists on the dating genre, following three singles on their journey to find someone to bring home for the holidays. Jilly Pearce, EVP of Objective Media Group America and executive producer of the show, offers insights on how producers “shook up the snow globe” to […]

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Imagine That: Ron Howard Lifts Off for Nickelodeon With The Astronauts

By Cathy Applefeld Olson The Astronauts, the debut series from Ron Howard and Brian Grazer’s Imagine Kids & Family, is slated to blast off on Nickelodeon Friday, November 13 at 7p. The action follows a group of kids who sneak onto a spaceship and accidentally initiate a launch sequence—with no adults onboard. Imagine co-founder Ron […]

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What Charlie Brown Has Taught Us About Linear Television

By Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso At a time when people have more than enough to be upset about, ample anger was still able to be mustered about the Charlie Brown Halloween and Christmas specials being pulled off of broadcast TV for the first time in six decades. On the face of […]

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Go Green: A Makeover Show With a Twist – Or Two

Go Green is a digital makeover show with an element of wish granting, a dose of environmental learning, and assists from Mark Ruffalo and Don Cheadle. Lucia Entertainment co-founder and CEO Nicole Winters talks about the project with Cynopsis. How is Go Green different than other home makeover shows? Our focus is on […]

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Getting Closer With CTV Audiences: An Advertiser’s Guide To Key Viewer Groups

With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits – to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]

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