Cynsiders

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  Cynsiders

  HBO Max series “12 Dates of Christmas” Shakes Up the Snow Globe for the Holidays

  HBO Max unscripted series “12 Dates of Christmas” offers some twists on the dating genre, following three singles on their journey to find someone to bring home for the holidays. Jilly Pearce, EVP of Objective Media Group America and executive producer of the show, offers insights on how producers “shook up the snow globe” to […]

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  Imagine That: Ron Howard Lifts Off for Nickelodeon With The Astronauts

  By Cathy Applefeld Olson The Astronauts, the debut series from Ron Howard and Brian Grazer’s Imagine Kids & Family, is slated to blast off on Nickelodeon Friday, November 13 at 7p. The action follows a group of kids who sneak onto a spaceship and accidentally initiate a launch sequence—with no adults onboard. Imagine co-founder Ron […]

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  What Charlie Brown Has Taught Us About Linear Television

  By Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso At a time when people have more than enough to be upset about, ample anger was still able to be mustered about the Charlie Brown Halloween and Christmas specials being pulled off of broadcast TV for the first time in six decades. On the face of […]

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  Go Green: A Makeover Show With a Twist – Or Two

  Go Green is a digital makeover show with an element of wish granting, a dose of environmental learning, and assists from Mark Ruffalo and Don Cheadle. Lucia Entertainment co-founder and CEO Nicole Winters talks about the project with Cynopsis.    How is Go Green different than other home makeover shows?   Our focus is on […]

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  Getting Closer With CTV Audiences: An Advertiser’s Guide To Key Viewer Groups

  With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits –  to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]

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  The Impact of Tech – Good and Bad – on News Coverage

  Tech – from smartphones to social media – is impacting news coverage. Amir Efrati, newly-named Executive Editor of business and technology news site The Information, offers his insights on the shift in news focus, and the “ad machines” that have forced the contraction of local news.   How do you expect news coverage to change […]

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  Sally Ramirez Jumps to the National Stage to Shepherd The News With Shepard Smith

  News producer Sally Ramirez is making her national debut with CNBC’s The News With Shepard Smith, premiering September 30 at 7p. As a seasoned news producer, who has led local newsrooms forward during some of the most challenging times including Hurricane Harvey, what is it like to transition to a national platform at this time?  […]

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  Why John Hesling’s All Fired Up About American Barbecue Showdown

  American Barbecue Showdown​, making its debut on Netflix on September 18, follows the country’s best backyard smokers. John Hesling, President of Maverick TV USA, explains why it’s not like any food competition you’ve seen before.  How does this series differ from other barbecue shows? American Barbecue Showdown differs from other barbecue shows because of its […]

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  The Publisher’s Advantage in the Production World

  By Rachel Stockman, President, Law&Crime Law&Crime is relatively new to the production world, but in short order has seen success of its production arm on both linear TV with shows like Court Cam on A&E, and on streaming. We are also now launching our first syndicated daily show Law&Crime Daily across the country. Our successes, […]

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  3 Things to Consider When Deciding to Build or Buy a Download Feature

  Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

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