Cynsiders
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Cynsiders
NABiQ – Harnessing the Power of Teamwork
The media and entertainment ecosystem is heading to Las Vegas April 24-27 for the NAB Show – after two years, it’s back, and better than before with elevated experiences, cool tech, and tons of insights and learnings across a reimagined show floor. One of the new additions in the innovation experiential zones will be NABiQ, […]
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Cynsiders
Diversity Is More Than “Checking Off a Box”
Tenia L. Watson, Executive Producer, “The Real,” offers insights into what effective leadership is – and isn’t – when it comes to diversity and inclusion. When it comes to inclusive leadership, this is a term many are confused about, especially in today’s workforce. With the rise of awareness for diversity in our boardrooms, the terms […]
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Cynsiders
Battling Ad Fraud – TAG, You’re It
By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]
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Unlock Creative Blind Spots – Starting Today
A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]
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Using TikTok to Support Black Businesses
A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of the […]
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Representation Matters: The Value of Authenticity in the Workplace
A SeeHer Series Suezette Yasmin Robotham is a veteran Diversity, Equity, and Inclusion (DEI) practitioner and sought-after speaker, connector, and coach. In this week’s SeeHer blog, Suezette offers perspective on code-switching, authenticity in the workplace, and the critical importance of representation. The SeeHer movement is creating a platform which supports all women in our quest […]
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The Untold (Until Now) Story of Black Comedians at The Comedy Store
Docuseries “Phat Tuesdays: The Era of Hip Hop Comedy” tells the story of how one man, actor/comedian/writer Guy Torry, moved mountains to create an all-Black comedy night at The Comedy Store. Torry serves as executive producer on the series, along with Reginald Hudlin (“Django Unchained”), who also directs the three-parter. Here, Torry and Hudlin talk […]
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Why the Real Winners of Super Bowl LVI Were Women
A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]
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Elevating Black Voices All Year Long
“Black voices should be celebrated 365 days a year,” says Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, about discovery+’s new “Black Voices Hub.” The hub will live on the platform year-round, with curated series, documentaries, and specials. Holme shares what it’s all about, and what’s ahead. What is the genesis of […]
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Using Technology to Connect With Gen Z
Joanna Lambert, President of Yahoo, shares how her company is pushing boundaries to meet Gen Z where they live. What are you doing that hasn’t been done before? At Yahoo, we are excited to have brought the first purely digital experience in real life to New York Fashion Week with the “Maisie Wilen Fall-Winter 2022 […]
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