Cynsiders
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Cynsiders
Meeting the Need for Diversity in Media
Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]
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Cynsiders
Hershey: Taking Pride in a Culture of Belonging
A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]
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Cynsiders
AT&T Steps Up to the Plate for Women’s Sports
A See-Her Series By Mark Wright, Vice President, Media Services and Sponsorships, AT&T In 2019, SeeHer launched the SeeHer in Sports initiative to increase the visibility, distribution, and portrayal of women and girls in sports. A critical partner in that launch was AT&T, one of the first SeeHer members to use the Gender Equality Measure® […]
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Cynsiders
Is Linear TV’s Current Addressable Infrastructure Built For the Future?
By Daniel Church, Head of Advanced TV, Beachfront As technology has progressed over the years, new developments often lead to products that are referred to as “smart.” You can’t go shopping today without seeing it. Smart watches, smart TVs, smart phones, even smart fridges. It’s everywhere. One industry that has seen a similar […]
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Cynsiders
Moving to a Bias-Free Future
A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]
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Cynsiders
AAPI Representation: How Do We Get Where We Want to Be?
A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]
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NABiQ at NAB Show: Collaborative Ideation Meets Networking
NAB Show returned to Las Vegas April 23-27 2022 after a 3-year hiatus with over 50,000 media and broadcasting professionals reunited to share their passion for the latest gear and insights. One of the new elements of the show was NABiQ – a collaborative networking series, with participants from diverse business and tech backgrounds brainstorming […]
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“Jailhouse Redemption” Busts Expectations
Discovery+ series “Jailhouse Redemption” follows a group of heroin addicts in prison, and their path to recovery. Matthew Ostrom, co-founder and executive producer at Magilla Entertainment, says the story is not what you’d expect. How did you come across this story? A longtime partner and collaborator Beth Wichterich – who I originally worked […]
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In Sports, Women Have a True Ally
A SeeHer Series Research repeatedly finds that girls and women who play sports have increased self-esteem, more positive body image, lower levels of depression and greater confidence. You can find proof of this causal connection in the boardroom, where more than 95% of all the female c-suite executives in the U.S. played organized sports in […]
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Gender Equality Starts At Home
A SeeHer Series Every woman’s story is unique. A common theme is most of us have experienced the effects of inequality. In that effort, Procter & Gamble is a tireless advocate to build a better world for all of us – a world free from gender bias. The world’s largest advertiser is a founding member […]
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