Cynsiders
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Cynsiders
Critics’ Choice Awards Spotlights SeeHer Movement
A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]
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Pioneers for Change
A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]
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Modernizing the Media Salesforce
By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not going that way” been more relevant than as it relates to today’s media sales realm. Faced with a shifting business paradigm, a rapidly transforming workforce, and ever-present technology evolutions, media sales executives have little time to lament days gone by […]
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A Call for Commitment and Consistency
A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias. Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]
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Harnessing the Power of Podcasting
A SeeHer Series Lizzie Widhelm, SVP, B2B Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]
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OOH Meets the Moment
Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising category includes digital signage that can be changed as rapidly as the weather and brand messaging campaigns that are being further maximized with the utilization of connected TVs, social media, QR codes, programmatic and new spatial capabilities. Julie Radlovic, Group […]
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Ready, Player One?
A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]
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“Gold Rush”: From Green Beret to Gold Miner
Discovery Channel’s “Gold Rush” miner and team leader Fred Lewis is a military veteran whose entire crew is comprised of vets – which is no coincidence. He explains the connection to Cynopsis. How does your training as a Green Beret help with your work as a gold miner? Training to become a Green […]
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“Opportunity Knock$” Puts the Real in Reality TV
Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to help Americans overcome the practical and mental elements of debt, explains how – and why – her show keeps it real. How is this show differ from other reality shows that aim to help people undergoing financial struggles, like “Going […]
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On the Move: BBC Studios
Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]
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