AI
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AI
What Will the Next 12 Months Look Like for the Programmatic Supply Chain?
2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face.
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AI
United Nations Panel Urges The Advertising Industry to Consider The Intersections of Advertising and Human Rights
At the recent United Nations panel, “Intersections Between Advertising and Human Rights,” the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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AI
Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite
Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.
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