Catalog Database Passes 100 Million Consumers

Posted on by Chief Marketer Staff

Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.

When the database was launched in 1990, it contained information on 8 million households contributed by only six participants.

The database, which is run by Costa Mesa, CA-based Experian, also offers a variety of modeling any analytic services to participants, who are allowed to draw names – anonymously – out of the data pool.

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