Carlson Marketing Group Inc. has named Jim Schroer president and chief executive officer.
Most recently, Schroer was executive vice president for global sales, marketing and service at DaimlerChrysler. While there, he led marketing campaigns such as Dodge’s “Grab Life by the Horns.” Before that, he was vice president of global marketing for Ford Motor Co. In this role, he led the start-up of Ford.com and the company’s business-to-consumer Internet development.
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